Why it helps
You know LinkedIn helps people remember you, but staring at a blank box is hard work. And most AI-written posts sound the same: big claims, one-line paragraphs and a lesson nobody asked for.
The trick is to give AI two things: a real story from your work, and two or three of your past posts so it can copy your style. It does the shaping and tidying. The story, the opinion and the final say stay yours. That's what makes people stop scrolling.
The prompt
Copy it, swap the bits in [square brackets], and paste it into ChatGPT, Claude, Gemini or Copilot.
I'm a [role, e.g. accountant, architect, HR consultant] in [town], New Zealand. Help me write a LinkedIn post about my work. First, here are [2 or 3] posts I've written before. Study the tone, sentence length and how I start and finish. Write the new post in the same style: [paste your past posts] The post is about: [a specific story, problem you solved, or thing you learned this week, in a few rough lines] The one point I want people to take away: [your point] - NZ English. Under 200 words. - Keep it specific to my story. No generic advice, no hype words, no "here's the thing" openers. - No more than 3 hashtags, and no emoji unless my past posts use them. - Don't invent results, numbers, quotes or client details. Use only what I've given you.
Then keep chatting
Give me 3 different opening lines to choose from.
Make it shorter and more casual.
Cut anything that sounds like a sales pitch.
End with a genuine question people might want to answer.
Turn this into 3 shorter posts I could use over the next few weeks.
Step by step
- Keep a note on your phone. When something interesting happens at work, a tricky problem, a good question from a client, a mistake you learned from, jot one line.
- Find 2 or 3 of your past posts, or emails you've written that sound like you. If you've never posted, use a few paragraphs you've written about your work.
- Copy the prompt, paste your past writing, your story and your point.
- Read the draft out loud. If it doesn't sound like you, say what's off: "too formal", "I wouldn't say that".
- Check it doesn't give away anything about a client. Change details or ask their permission.
- Post it yourself from your own account, and reply to comments in the first few hours.
Worked example
Example details are made up. Your results will vary, so always read and check before you use them.
Watch out for
- Don't share client names or details that identify them without permission. Even "a builder in a small town" can be enough. Don't paste confidential client documents, emails or figures into AI either; summarise the story in your own words. The Privacy Act 2020 applies (privacy.org.nz).
- Don't let AI add results, numbers or quotes that didn't happen. Check every claim in the post is true.
- Some professions have rules about advertising and client confidentiality. Check with your professional body if you're unsure.
- If you're sharing advice on tax, law or money, keep it general and point people to the official source, like ird.govt.nz.
Go further
Aim for one post a week rather than a burst then nothing. Keep your best posts in a document and paste them in each time, so the AI keeps learning your style. Good posts can also become a section on your website or a short item in your client newsletter.
